Native Articles
Native Articles provide informative content that adapts to the brand and user environment
Custom Content
- High quality, original content
- Integrated and seamless UX
- Content lives in perpetuity
Native Solutions
Our Content is Valuable to Readers
For the past 30 years, our readers have relied on the editorial expertise of our brands to provide them with informative tech content.
17,000 average annual articles
125 tech content contributors
Buyers engage with
multiple pieces of relevant content
to inform the decision-making process.
"On average, buyers engage with 11.4 pieces of relevant content prior to making a purchase"
65% of our visitors consider "Tech Content Sites" most important when seeking information for purchasing B2B tech products / solutions
"...buyers are typically 57% of the way through their purchase process before they contact a vendor's sales team"
Industry Leaders Trust Us
Our native clients are industry-leading, innovative technology companies. We have helped all of these companies with native content marketing since 2013:
Flexible, Scalable, and Measurable Solutions
Our Native Advertising Solutions help you diversify your media mix with integrated, native messaging. We provide comprehensive, end-to-end solutions to help content marketers with their growing needs.
Reach
- Targeted & Scalable : Reach specific B2B audiences within our brand portfolio
- Adaptive Formats : Promotions & content integrated to match the reader's environment
Content
- Custom, Original Content : Content and Creative teams help develop & tailor content
- Bring-Your-Own Content : Flexibility to use existing content investments
Performance
- Enhanced Measurement : Metrics like time on content provide in-depth engagement data
- Optimized Results : Make adjustments based on current data to help meet your KPIs
Native Content Formats
Native Infographics
Infographics distributed via Native Advertising bring clarity, structure, and illustrations to data
Native Videos
Native Videos help connect with viewers and share thought leadership in an engaging format
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Targeting
Targeted reach to B2B Tech decision makers and influencers on participating QuinStreet media brands
Participating Brands
Native Advertisements Support:
Content Hubs Support:
Targeting Capabilities
-
Demographic & Firmographic
Target audiences with specific characteristics or attributes such as company size, job title, job role, company revenue -
Behavioral
Target native content based on tracked behaviors on content consumption activity -
Site-Specific
Target native content to users on a specific site -
Location-Based
Target native content to specific regions, such as countries, states, and DMAs -
Cross-Device
Target native content and users across multiple devices, operating systems, and browsers
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Demographic & Firmographic
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Content Options
Extend the life of existing articles, infographics, and videos, or enlist our content experts to create original, authoritative content for your native campaign.
Bring Your Own Content
- Repurpose existing investments
- Use your own authors or bloggers
- Support for articles, infographics, and videos
-
Engagement Metrics
Reporting metrics provide a holistic view of content performance, and enable new optimization tactics
Average Results
-
59%
Engagement Rate -
0.18% - 0.30%
Click-through Rate -
79 seconds
Time on Content
-
59%
Ready to Get Started?
We can help you engage with decision makers researching and planning to make technology purchases. Contact one of our representatives today to get started.
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