IMU

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1:1 Aspect Ratio

The Interactive Marketing Unit, or IMU, is an IAB standard ad unit, and is a staple of most advertising campaigns. It is typically displayed in the right rail, adjacent to article content.

How it Works

Watch this short overview video to learn more about the IMU and how it can help you fulfill your marketing objectives.

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Related Products

Half Page

Half Page IAB standard ad units are usually displayed in the right rail, adjacent to article content

Leaderboard

The IAB standard LeaderBoard is usually displayed above an article but below the navigation panel

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